Today Australian coffee consumers would be among some of the most critical around the world. Our expectations are driven by the calibre of coffee professionals that our industry produces including multiple home-grown World Barista Champions, as well as a production line of World class judges. We now expect and demand better from our cafes which have seen coffee preparation transform from making a simple brew, to an artform synonymous with hipsters and self-proclaimed “coffee snobs” alike.
So to celebrate today on this International Coffee day, enjoy a cup of coffee or two, make good choices, and be kind to one another. Remember the journey your coffee has made to get to your cup – it deserves that respect.
For more information on where Soul Origin source their Single Origin beans click here.